How to Optimise your ChatGPT Search Rankings in 2025

Guide to Ranking Your Brand in ChatGPT

Welcome to your essential guide to ranking your brand in ChatGPT, where we unlock key Generative Engine Optimisation (GEO) strategies that will help you rank higher in generative search engines.

ChatGPT alone has 400M+ weekly active users, 67.7M of them in the US, and according to Rand Fishkin a 4.3% global search market share. Optimizing your brand and content for ChatGPT and it's Search feature has become a strategic necessity.

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Why Optimize Your ChatGPT Rankings?

Here are four compelling reasons why you should invest in optimizing your content and brand for ChatGPT:

1. Increased Traffic and Visibility from Hugely Popular AI Platforms 🚀

Instead of sifting through the traditional "10 blue links," users are turning to Generative AI Engines such as ChatGPT, Perplexity, and Deepseek for quick, conversational answers that distill information from the internet.

By implementing a GEO strategy, your brand and content can be prominently featured in AI responses, increasing brand awareness, traffic, and revenue from qualified inbound users while tapping into a rapidly expanding audience.

2. Competitive Advantage in a Shifting Digital Landscape 🏆

Early adopters of AI-optimization strategies will stand out as these technologies become central to online search. By preparing your brand now, you gain a competitive edge over slower adopters, positioning yourself as a leader in your industry.

3. Future-Proofing Your Digital Strategy 🔮

The search landscape is evolving, with AI at the forefront of this transformation. By implementing a Generative Search Engine Optimization (GEO) Strategy, you ensure your SEO efforts remain relevant and adaptable to new and emerging opportunities.

4. Strengthening Credibility and Authority 📢

Consistently appearing as a reliable source in AI-generated responses builds your brand’s reputation as an authority in your field. Users trust brands that are frequently recognized by Generative Search Engines, leading to stronger brand loyalty and conversions.

Optimizing your brand to rank in ChatGPT is more than just a technical adjustment—it’s an investment in your digital future. By leveraging the GEO strategies in this guide, you can keep your brand visible, competitive, and authoritative in an AI-driven world.

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🔑 3 Key Strategies for Ranking on ChatGPT

1. Optimize Your Content for Bing (Let Me Explain)

When using the “ChatGPT Search” feature, ChatGPT relies on Bing to enhance responses via Retrieval-Augmented Generation (RAG).

If your webpages don’t rank well on Bing, they likely won’t appear as linked sources in ChatGPT Search's responses.

📌 Example:
Using the prompt “What’s the best web hosting provider?”, ChatGPT’s Search-enabled mode pulls results from Bing’s top organic ranking to help populate its response, which happens to be a CyberNews article.

Bing Result:

✅ Key takeaway: If you want to be a source link in ChatGPT, you must rank highly or 1st on Bing for your targeted keywords! This is how much the search landscape has changed, it's now vital to be top of Bing 😂

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2. Brand Mentions in the Right Places (Digital PR is Your Friend)

So SearchGPT uses results from Bing to augment its response. If you're a brand looking to appear highly as one of the recommendations in its response, then you really want to be mentioned positively in the articles that SearchGPT is citing.

📌 Example:
Major hosting brands like GoDaddy and DigitalOcean aren’t recommended by ChatGPT Search in the response above and are missing out on brand awareness and traffic because they weren’t mentioned in the CyberNews listicle.

More generally, if you're optimising for just plain old ChatGPT with no Search feature enabled, it's worth remembering that large language models attempt to predict the next character based on patterns in its training data, which consists of a huge corpus of pages from the internet. When your brand is frequently mentioned across authoritative and trusted sources on the internet, it makes it more likely that ChatGPT and other Generative Search Engines will "predict" your brand as a relevant recommendation when responding to user prompts with just its base model.

✅ Key takeaway: Digital PR is essential—secure mentions in high-authority sources and pages that are already cited to boost your ChatGPT presence.

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3. Improve the Quality of Your Content

A Princeton University study examined the impact of a variety of GEO strategies on visibility in Generative Search Engines:

According to the study the top three strategies for enhancing and augmenting your content in order to improve your visibility were doing these in your content:

1. Citing Sources – Back up statements with citations.

   • Example: “According to Princeton research, adding citations improves visibility in generative search engines.”

2. Quotation Addition – Include quotes from credible sources.

   • Example: “Sam Altman, CEO of OpenAI, said: ‘Search is my favorite feature we have launched in ChatGPT since the original launch! It has probably doubled my usage over the past few weeks.’”
   • 📌 Source: Sam Altman on X

3. Statistics Addition – Add data-driven insights.

   • Example: The top domain destination from SearchGPT was Amazon.com, receiving 9.13% of traffic.
   • 📌 Source: ChatGPT Search Performance Report

These three strategies alone achieved a 30-40% improvement in their primary visibility metric and 15-30% boost in secondary metric.

✅ Key takeaway: Enhance and update your content with Sources, Quotes and Stats.

🔥 Want to optimize your content easily? Try using Perplexity or ChatGPT’s Deep Research and ask it to add examples of citations, quotes, and stats to your existing pieces of content.

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📊 How to Track Your ChatGPT Rankings

Now that you’ve mastered ranking your brand on ChatGPT Search, it's crucial to track your progress and stay ahead of the competition.

Introducing Ranking Nerd – The ChatGPT Rank Tracker

Ranking Nerd is here to help you - a powerful ChatGPT rank tracker that keeps you informed on where your brand stands versus your competitors for the prompts you track.

🚀 How Ranking Nerd Works

• Monitors your brand mentions for your tracked prompts.
• Provides a list of links used in ChatGPT’s responses.
• Uses a proprietary Share of Voice metric to measure visibility against competitors for all your tracked prompts in one metric.

📈 Our ranking data helps you understand how well your GEO efforts are performing.

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🏆 Flexible Plans with a 30-Day Free Trial

Whether you’re a single-brand owner or manage multiple brands, Ranking Nerd has you covered:

✅ Pro Plan – Tailored for individual brand owners, providing in-depth insights to refine your strategy.

✅ Agency Plan – Designed for digital marketing agencies and multi-brand businesses, allowing you to monitor all brands in one place.

🎉 Both plans come with a 30-day free trial — experience ChatGPT rank tracking with no commitment.

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Track Your GEO Efforts with Confidence

Ready to elevate your ChatGPT rankings?

Try Ranking Nerd today and unlock the full potential of your digital strategy with our free 30-day trial.

🚀 Grab your Free Trial 🚀